Navy Federal asked us to get young adults to start saving. So we created Reward Your Boards, a feature that turns saving into a ritual by leveraging normal online behavior.

( Fitzgerald & Co Summer Internship Project 2017)

Feature Breakdown

Reward Your Boards connects a member's Pinterest and bank accounts and turns their habit of pinning into a habit of saving. 

NFCU diagram.jpg

User Journey

Promoted pins and targeted banners will advertise the feature.

They lead to a landing page where members can sign up.

nfcu landing page 1.jpg

Once synced, the member's savings account will include their connected boards and show their savings progress.

nfcu app mock up.jpg