Navy Federal asked us to get young adults to start saving. So we created Reward Your Boards, a feature that turns saving into a ritual by leveraging normal online behavior.
(Currently being produced by Fitzgerald & Co)
Reward Your Boards connects a member's Pinterest and bank accounts and turns their habit of pinning into a habit of saving.
Promoted pins and targeted banners will advertise the feature.
They lead to a landing page where members can sign up.
Once synced, the member's savings account will include their connected boards and show their savings progress.