In America, 200,000 homeless women lack access to feminine hygiene products. It's a real problem, so we created a fake brand to spread the word and encourage donations. 

The campaign starts with social posts teasing the release of a new tampon line called NTHNG by Kotex.

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Social posts lead to U by Kotex where users can sign up for a free sample. 

On International Women's Day, participants receive their free sample of NTHNG, and it's just that: nothing. 

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The empty box presents the problem, and its peelable stickers reveal the solution.